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How To Improve Dining Room Service.
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Last updated: 8/2008
This Book Will Ultimately Improve Your Restaurants Bottom Line.
"Discover How To Improve
Dining Room Service,
Gain A Better Reputation
& Increase Your Sales..."
NYC Restaurant Insider Reveals The Simple Steps To Improving
Dining Room Service & Increasing Restaurant Profits...
From The Desk Of:
Richard Saporito
Date: February 21, 2008
Dear Friend,
or more than 30 years, I worked in a variety of New York City restaurants.
I've worked in moderate sized cafes as well as some of the largest NYC establishments with seating for more than 1,500 guests.
In that time, I've been part of some extremely successful restaurants and I've also
witnessed many that struggled unnecessarily.
In my experience, the primary factor that separates successful restaurants from
those that struggle, is the level of service that is provided to the customer.
Sure, the location, menu and marketing play a part, but the most successful restaurants all have one thing in common...
They provide customer service which exceeds their customer's expectations!
Why is this so vital?
Well, consider these statistics from the White House Office of Consumer Affairs in
Washington, DC...
For every complaint you're aware of, there are 26 additional customers who
have unresolved problems or complaints...
A dissatisfied customer will tell 9 to 15 people about their displeasure and
sometimes they will tell as many as 20.
On the other hand, this same group also found...
Up to 96% of customers would do business with you again if they felt you acted
quickly and to their satisfaction and many said they would refer other people.
On average, happy customers will tell 4-6 people about their positive experience.
The Fact Is...
Businesses that provide extraordinary customer service can improve their
profitability, increase market share and will have customers who are willing to pay
more for their products and services simply because of the extraordinary service
they receive.
Think about it...
Why do people "eat-out?"
Most do it because they want to escape the "realities" of their everyday life. They
want to escape the labors associated with cooking at home...
The preparation, the cooking and the inevitable clean-up that's required.
They want to be pampered a bit...
They want to be served.
Here's The Bottom Line...
Improving the customer service in your restaurant will help you make more money
and experience more growth. It can also help you save a significant amount of money in advertising costs as your customers will become your most effective form
of advertising.
Anyone involved in advertising or marketing a restaurant knows three things...
Word-of-mouth marketing ...
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